Browser tab text
The text displayed in the browser tab of your web site defaults to the name or title of the active web page and 'Community Portal' (for example) by default. Some points:
- You many need to vary how you use the Name and Title fields of the Web Pages. Titles takes precedence over Name. However, if you are using a 'master web page' to organize a series of portal 'Categories' (web pages with child web pages), beware that the Title is shown in the Category 'tab' title and the Name as the title of the header section and breadcrumb (assuming using an unedited Page web template).
- The 'Community Portal' suffix is derived from the Content Snippet 'Brower Title Suffix'. Simply change the text 'value' field to meet your needs.
SEO
Title and Description
- The Title of a web page is used by Google ranking and search engines so ensure the fields of the portal web pages 'Name' and/or 'Title' are filled in. As described above, the value in Title is used first then the value in the Name field. The result is pushed into the generic web page section of the page with the element.
- The Description field of a portal web page is also accessed by Google and search engines so be sure this is also completed. It is recommended that no more than 160 characters are entered in the Description field.
NOTE: Google no longer makes use of 'keyword' meta tags for ranking pages (2019) so don't bother looking to add this to your portal headers.
Google Analytics
- If you don't already own a Google Analytics account, create one.
- Open your account and click 'Admin', click Property, Tracking Info, then Tracking Code.
- Copy the Global Site Tag(s) script
- In Dynamics 365, open the Content Snippet 'Tracking Code'
- Paste the copied google script into the Tracking Code snippet